Google Ads
Professional Training
From keyword research to conversion tracking - learn to create, manage, and scale Google Ads campaigns that drive real business results. Practical training on live accounts.
Why Google Ads Skills
Pay Off Immediately
Google Ads is the world's leading pay-per-click advertising platform — businesses of every size depend on it to reach customers at the exact moment they're searching. Skilled Google Ads professionals are in constant demand, whether in agencies, in-house marketing teams, or freelancing. Our training goes beyond slides and screenshots. You'll work inside actual Google Ads accounts, set up real campaigns, and learn to interpret data that drives decisions. By the end, you'll have real proof of your skills — not just a certificate.
Google Ads Certified
Our syllabus directly prepares you for the official Google Ads Certifications. Pass your exams with our dedicated mock prep sessions.
What Sets This Training Apart
Live Campaign Creation
Create and manage real Google Ads campaigns. You'll handle budgets, write ad copy, set bids, and optimize — all inside a live Google Ads environment.
AI & Automation Strategies
Learn Google's Smart Bidding, Performance Max, and AI-powered targeting strategies — the same tools used by advanced digital marketers today.
PPC Expert Mentors
Train under professionals who actively manage Google Ads campaigns for paying clients — every lesson is grounded in real campaign experience.
Data-First Learning
Understand Quality Score, click-through rates, conversion data, and ROI reporting. Make decisions the way professionals do — based on numbers, not guesswork.
Completion Certificate
Receive a course completion certificate from Macrosoft Technology — a credible digital marketing agency with an active client portfolio.
Career & Freelance Support
Get guidance on landing your first job or freelance project. We help you with portfolio building, client acquisition, and interview preparation.
14 Modules. Zero Fluff.
Every module is designed around practical outcomes — you'll finish each section with hands-on skills you can use immediately.
- PPC Core Fundamentals
- Google Ads vs Organic Search
- Google Ad Auction Mechanics
- Overview of Campaign Types
- Creating a Google Ads Account
- MCC Partner Account Setup
- Campaign, Ad Group, Keyword Structure
- Dashboard Navigation & Metrics
- Using Google Keyword Planner
- Broad, Phrase, & Exact Match
- Negative Keyword Lists
- Search Intent Mapping
- Building Search Campaigns
- Writing Responsive Search Ads (RSA)
- Ad Group Structuring
- Bid Strategy Basics
- Google Display Network (GDN) Overview
- Responsive Display Ads
- Placement & Audience Targeting
- Banner Design Best Practices
- Setting up Remarketing Tag
- Custom Intent & Custom Affinity Audiences
- Lookalike & Customer Match Lists
- Dynamic Remarketing Setup
- YouTube Ads Overview
- In-Stream & Video Discovery Setup
- Bumper Ads & Skippable Ads
- Video Content Best Practices
- Google Merchant Center Setup
- Product Feed Optimisation
- Shopping Campaign Architecture
- Smart Shopping Campaigns
- PMax Core Structure
- Asset Groups Creation
- Smart Bidding: tCPA, tROAS
- Audience Signals Setup
- PPC Ad Copywriting Formula
- Sitelinks, Callouts, Structured Snippets
- Lead Form Extensions
- Call & Promotion Assets
- Manual vs Automated Bidding
- Budget Allocation & Optimization
- Pacing & Daily Cap Settings
- Quality Score Mechanics
- Defining Conversion Actions
- Google Tag Manager Tag Setup
- GA4 Conversion Mapping
- Attribution Models Overview
- Setting up Experiments
- Ad Variations & Split Testing
- Landing Page Speed & UX
- Quality Score Optimisation
- Google Ads Insights & Auction Reports
- ROAS & CPA Calculation
- Looker Studio Dashboard Building
- Client Report Templates
Industry Tools Covered
Keyword Research
Campaign Management
Analytics & Tracking
Competitor Research
What You'll Be Able to Do
Start Your Google Ads Career
Join our next batch and gain real-world skills in Google Ads from experienced PPC professionals at Macrosoft Technology.
Contact Us to Enrol